Monday, December 5, 2011
“Quick Trim”-Logical Fallacy
Upon researching logical fallacies, I came across a major false authority fallacy that forced me to chuckle in disbelief. Kim Kardashian, a famous celebrity socialite, along with her two sisters shot a commercial for the advertisement of the diet supplement “Quick Trim”. In the commercial the three sisters are seen sporting skimpy clothing while displaying racy actions. After watching the commercial, I thought to myself “what were they selling again?” The commercial’s purpose is to advertise a dietary supplement, but yet nothing was mentioned of the product. Clearly, the “Quick Trim” company was aiming to sell their product based off of the Kardashian’s persuasive ability. How do the viewers know if the diet supplement works? These viewers will surely not get that information by watching the Kardashians flaunt their bodies.
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This is a great point! I have been discussing the issue of using celebrities to advertise products in my Microeconomics class and it is really interesting to see that consumers relate the product to a celebrity, so in turn buy the product. Do you think there should be guidelines placed on advertisements, print or digital, to prevent companies from exploiting the consumers?
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